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On Demand Management
(Perfil de la empresa)
Marketing & Programming Manager [Based: Sao Paolo, BRAZIL]
This role is ideal for a Content Marketing Specialist.
Experience of marketing content in South America is essential.
Maybe you currently work for one of the major Studios or Brazilian TV channels and are looking for a fantastic opportunity?
MAIN RESPONSIBILITIES
- Account management of local carrier partners including day-to-day contact, planning & review meetings with the key carrier marketing and product teams.
- Maximising opportunities for the growth of the VOD services by developing marketing, programming, pricing, packaging and promotion plans in conjunction with the carrier marketing teams aimed at maximising the uptake, viewing and buy rates of the VOD services.
- Liaising with the ODG acquisition, marketing, programming and scheduling teams, the executive will ensure that content schedules and marketing plans are kept up to date and that the local marketing, content and scheduling needs are communicated.
- Ensuring that the balance of international and local content needs are maximised across the movie, TV, kids and music video services, and feed through requests into the ODG acquisitions and programming teams through the international service manager.
- Ensuring that the service folders are kept up-to-date and that key editorial driven folders such as Top Titles, Top 10s, Recommended folders, etc., are refreshed in line with service needs.
- To feed through barker promo requests into the monthly barker commissioning schedules. To ensure that the barker includes the correct balance of content and service promos and educationals and compile barker promo production briefs as required.
- To trouble-shoot through any service management or content issues to the appropriate ODG department.
- To liaise with the local carrier programming management and ensure all service management and content issues are communicated.
- To ensure the service management priorities in terms of which new content is required onto the service by when are communicated to the relevant ODG operational teams.
- To ensure any proposed folder changes or new functionality is communicated to the relevant ODG service management teams.
- To provide key competitor information on a weekly basis to ODG, keeping a log of new promotions and initiatives, new entrants, advertising and marketing initiatives.
EXPERIENCE REQUIRED
- University degree with 3-5+ years in service management/programming.
- Proven marketing, programming and service management experience in Brazil / S America in television, movies, entertainment, pay TV, pay per view, or video on demand markets.
- Awareness of local Latin American TV markets and viewing requirements.
- Proven experience in core programming and scheduling disciplines and in building subscription services.
- Experience in running and implementing multi platform marketing initiatives for content.
SKILLS REQUIRED
- Excellent organisational and interpersonal skills.
- Experience in content marketing in Latin America.
- Ability to co-ordinate projects across multi- departments.
- Working knowledge of ATL and BTL marketing initiatives with experience in writing briefs and developing market relevant strategies, measuring KPIs of initiatives.
APPLICATIONS
If you have marketing experience in the Latin American TV markets, then you could be the person we're looking for! Please apply in English, via email.
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Sudamérica
indefinido
tv - analógica / digital / satélite / cable
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